| UCB is launching a brand new and exciting podcast series, “Fragility Fractures in Focus”. In each episode, Head of Medical Strategy Bone, Cesar Libanati focuses on one of the “Ps” from the P4 Health Spectrum (predictive, preventive, personalized, and participatory) – an increasingly recognized cornerstone of proactive modern medicine – which looks to shift focus away from disease to the promotion of a state of wellness, defined as a state of optimal health. The theme for the first episode is “predictive” and features a conversation between Prof Bente Langdahl, Aarhus University, Denmark and Prof Richard Eastell, Sheffield University, UK. Entitled, “Predicting the Future of Osteoporosis”, this episode explores different biomarkers as predictors of fracture prevention and the role of 'optimized treatment strategies' in clinical practice. The second episode, “Breaking the Fracture Cycle”, focuses on the second “P” – “preventive” – and welcomes Dr. Maria Talla, clinical lead of a Fracture Liaison Service (FLS) in Glasgow, Scotland. The conversation focuses on secondary fracture prevention, the role of FLSs, how they work and their impact on patient care. Nico Reynders, Head of the Bone Health Mission at UCB, said: “The Fragility Fractures in Focus podcast series underscores UCB’s continued commitment to creating value for patients and the scientific community”. Click here to access the podcast! |
| *Prof. Bente Langdahl, Prof. Richard Eastell and Dr. Maria Talla have been engaged by Ogilvy on behalf of UCB and received an honorarium for their involvement in the series. |
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